Subdued colourful logo two speech bubbles connected. Bubbles contain thought or brain shapes. Neuro Know: self and mutual understanding.

About Us

We're a small startup trying to help autistic and ADHD adults live their best lives.
We're building something that we wish existed because we have lived experience of what it's like to navigate this world as neurodivergent adults.

Our Founder

A picture of our founder Amy Freelander, a 30 something year old white woman with long reddish brown brown hair, green eyes, round face who is smiling.

Amy is our founder (she/her and they/them). They are late-diagnosed autistic. She struggled to know when/if to get a diagnosis, the emotional fallout of the diagnosis, how to unmask safely, and how to explain their neurodivergence to others. They found that they had to "special interest" autism and neurodivergence in order to be able to navigate the world post-diagnosis. They found, as many find, most resources are focused on children, the parents of children, or the externalised presentations of autism/ADHD. Advice is also not tailored to individual presentations or discussions on how presentations can change under different conditions. Too much focus is placed on how being autistic or ADHD is inconvenient or problematic for others and not for the individual in question. Amy started questioning everything about herself, what it meant to be neurodivergent, and how they interacted with the world. She often felt broken or "too much".

It was a hard, expensive, and lonely time.

As a software engineer and product manager, with an MBA, they had a vision for how technology could help autistic and ADHD adults understand themselves better and explain their neurotype to others and ultimately live their best lives.

So we're now on a mission to make sure that no autistic and/or ADHD adult has to suffer alone or go through the pain of searching for information and support alone. We want to see a world where neurodivergent people aren't considered as deficient just part of normal human diversity and where all autistic and/or ADHD people can just be themselves.

Our Vision

A world where neurodivergence is understood and normalised.

Our Mission

To help individuals and organisations understand neurodivergence and neurodivergent people to better lives and not waste potential.

Our Values & Beliefs

Autonomy & Purpose

Neurodivergent people are not more or less, just divergent from the typical. Humility & Empathy ND people do not need to be fixed but understood. Learn, Grow, & Adapt All people can grow and change. Most skills can be learnt. We are stronger than we think and we will adapt. Collaboration & Humanism We can achieve more together and if we treat each other like complex, deep, emotional human beings.

Humility & Empathy

Neurodivergent people do not need to be fixed but understood.

Learn, Grow, & Adapt

All people can grow and change. Most skills can be learnt. We are stronger than we think and we will adapt. Collaboration & Humanism We can achieve more together and if we treat each other like complex, deep, emotional human beings.

Collaboration & Humanism

We can achieve more together and if we treat each other like complex, deep, emotional human beings.